One of the hippest areas in São Paulo, Vila Buarque is home for a fascinating hidden gem (as told by a local).

There is a small revolution going on in Vila Buarque, São Paulo. As in any major city in South America, the downtown area is surrounded by old buildings, the majority in full decay and eager to be restored. In order to change the landscape and attract more residents and tourists to a neighborhood that is rapidly becoming the hippest in town,, an architecture firm led by Guil Blanche, decided to give a 1970’s abandoned building a retrofit by opening a fascinating hidden gem.

Johanna Stein, founder of Gato Sem Rabo, a women’s only bookstore.

First one to open at the address Amaral Gurgel, 344 was Divina Increnca, a pizzeria known for its natural fermented dough and delicious signature toppings such as lamb salami. Sharing the same address and sprayed facade, Gato sem Rabo (A Tailless Cat) is a bookstore with a purpose, led by former top model Johanna Stein. With Yala Araújo and Ticiane Lins, they curate books written by women and women only, with almost seven thousand female writers from all over the world.

The restaurant Cora also operates in the same building, on the rooftop, facing the Minhocão, São Paulo’s two-mile-long elevated-park walkway. Chef Pablo Inca, born in the mountains of northern Argentina, matches the cosmopolitan view with the flavors and memories of the indigenous traditions of his hometown, Jujuy.

There’s also HOA by Igi Lola Ayedun’s, a black-owned art gallery dedicated to Latin American contemporary art.

HOA dedicated to Latin America contemporary arts keeps working to bring to life other abandoned buildings in the area with the aim to turn Vila Buarque into one of the smartest neighborhoods in town. We locals appreciate the love.

Address: Rua Amaral Gurgel, 338-344
São Paulo – SP


Lifestyle trend seeker. Native and explorer of São Paulo. Brand advisor @cinquentacompimenta