Los Angeles resident DJ Potira (Shangri-la Hotel, Aqua Lounge) is stepping up her Brazilian roots with a new monthly funk night in Hollywood. After successfully performing the set in venues such as Barcopa, in Santa Monica, and Broadway Bar, in downtown LA, she returns on Saturday, May 14th with Brasil Baile Funk. The party, featuring Rio de Janeiro’s sexiest and most popular music genre, will run every second Saturday of the month at Bronson Bar (5851 W Sunset Blvd) and admission is free.
“The contagious rhythm of this party encourages even wallflowers to get on the dance floor and shake their hips, swaying with the raucous crowd,” says Potira, who was born in Rio de Janeiro to Bossa Nova singer Mirene Alves. Living in Los Angeles since 2000, Potira has immersed herself in the local music scene by landing residency at different venues (Starshoes) and festivals (FiGat7th Festival) and also working for major brands such as Chanel, Teen Vogue, Elle Magazine and LA Fashion Week in special events and private parties. She blends anything from classic Hip-Hop, Electro, Indie Rock and, of course, Brazilian beats such as Samba and Baile Funk.
Baile Funk, also called Funk Carioca, is a musical style originated in Rio de Janeiro’s favelas, the city’s slums, in the early 1980s – and it is very different from the funk eternalized by James Brown. The rhythm was once a direct derivative of Miami bass and had as its main influence the single Planet Rock of Afrika Bambaataa and Soul Force, launched in 1982. Despite the American impact, Baile Funk quickly became a genuine expression of Rio’s social issues that burdens the poor and the black people in Brazil, including controversial topics such as drugs, violence, and strong sex appeal.
Mainstream in Brazil since 2000, Baile Funk has attracted international attention through artists who have been inspired by its infectious beat. British hip-hop singer M.I.A was one of the first foreign artists to incorporate it into her music, followed by American producer Diplo, who has widely promoted Funk Carioca, including the 2010 documentary Favela on Blast, on the culture of funk in Rio, which he produced. More recently, Seattle producer Sango released the third installment of the Da Rocinha series, revealing how Brazilian funk has creatively influenced his work.
Brasil Baile Funk
May 14th, 2016 – every second Saturday of the month
Bronson Bar, 5851 W Sunset Blvd., Los Angeles, CA
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