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The 41st edition of São Paulo Fashion Week (SPFW) took place on April 25-29, 2016 at Ibirapuera Park – Bienal Foundation Pavilion, with innovations and the debut of new brands to the event’s calendar, from beachwear to menswear. With a new approach to the autonomy of fashion when it comes to the four seasons, the newly debuted brands were A.Brand, À La Garçonne, Amir Slama, Cotton Project, Murilo Lomas and Vix. We also saw the debut of Chanel’s Karl Lagerfeld collaboration with fast-fashion Brazilian brand Riachuelo. This year’s theme, “Hands That Are Worth Gold,” celebrated the human capacity to rethink, to put their hands to work, to reinvent themselves and to start over.

Amid global discussions about the speed, universality, and immediacy of information, SPFW is once again ahead of the game, as the first fashion week in the world to announce the alignment of its calendar with the arrival of new collections to stores starting in 2017. “We live in a period of intense transformation. We are all protagonists of the start of a new cycle. More than ever we have the opportunity to amplify and share truths, principles, experiences,” says Paulo Borges, SPFW’s creative director. “For the last 21 years, what brought us together in this belief, having fashion as its driving element, was the ability to make a difference and materialize change from themes, actions and proposed discussions with each edition. The territory of fashion allows for immersion and incitement and is part of our soul. In this sense, we have always brought pioneering and challenging issues.”

Apart from all the beauty and glamour of the biggest and most important fashion event in Latin America and fifth largest in the world, Brazil’s financial crisis was never far from mind, with designers trying to take a more realistic and sensible approach to the country’s economic recession. There was also the opportunity to reiterate on the catwalk global issues and the importance of discussion on intolerance, such as the inclusion of paralympic athletes for João Pimenta‘s show, and five refugees from Syria, Congo, Senegal, and Palestine for Ronaldo Fraga.

And when it comes to new trends, it’s hard to define it in one or two words. What designers had in store for their Summer 2017 collections was a different strategy from past seasons, especially when it comes to flamboyant South American style: embracing natural beauty with minimal makeup, bold lips, glittery eyeshadow, nude nails, natural hair textures; light fabrics, organic materials, embroideries, knits, pastels, nudes, browns, and earth tones. There were also collections featuring lots of silk, lace, fringes, leather, sportswear, street, and nightwear-inspired designs. Definitely a big source of inspiration for every taste and style.

Take a peek at some pictures of SPFW Summer 2017

Água de Côco
Paula Raia SPFW- N41 abril/2016 foto: Zé Takahashi / FOTOSITE
Paula Raia
Juliana Jabour
Ronaldo Fraga
À La Garçonne
Gig Couture
Gig Couture
lily sarti
Lily Sarti


Foto: Marcelo Soubhia/FOTOSITE
Apartamento 03


Helô Rocha

Content and Brand Strategist • Editorial Leader • Bridger